Experienced data scientist with a strong background in marketing; leveraging data science and cross-functional collaboration to drive business growth.
Data Scientist @
PayPal
September 2021 - March 2023
Developed a marketing mix model that identified a 30% undercount in acquisitions, influencing a marketing budget increase to capitalize on opportunities.
Pioneered new technology for data pipelines, enabling accurate reporting of $130k unreported ad spend and optimized acquisition costs for desktop users.
Conducted analysis highlighting mobile users' large LTV, securing increased ad spend for mobile user acquisition.
Spearheaded the development of an iOS 14.5 compliant reporting strategy, offering technical summaries and strategic guidance to stakeholders.
Created automated dashboards for various media channels, consistently recognized as a top resource by cross-functional teams.
Data Analyst @
OB Media
July 2020 - September 2021
Conducted match market tests, resulting in a 12% lift in click-thru rates for publisher landing pages, validated by the VP of Data Strategy.
Developed automated reports to track advertising costs across Google and Bing ad networks, contributing to a 60% increase in ROAS for stakeholders.
Leveraged machine learning to analyze 30k+ publisher domains, uncovering opportunities for business growth and promoting further investment in legal and educational advertising.